2007 Internet Ad Spending Passes $20 Billion | What Next?

While I do not doubt that online ad spending will continue to grow for the next 4 years (at least), research from IAB and others indicates that growth will likely slow down this year. Ok, so what? To bloggers like you and I that can mean something…if we are willing to continue to produce “quality” content (I use quotes around the word quality because this is something that is often in the eyes of the beholder). To the big guys like Google, Yahoo! and others a slow down in growth might indicate a need to cut back on R&D investments and focus more on the bottom line.

Sound familiar? For those of you who were coding and involved in other tech sector careers back in 1999, this might sound like an all too familiar scenario.

While I am forever the optimist, I do like to approach my livelihood with a watchful eye. Looking forward into 2008, we should all take inventory of our skill sets and like any good financial advisor would tell you, seek to diversify your skills, your income streams and your savings before that renewed focus on the bottom line turns your way.

Other Resources -

Kaplan University falls in the DeVry University category where as Walden University and its subsidiary Capella University fall in the opposite group with University of Maryland remaining neutral.