With white milk in his veins, Glam Mock Rock God White Gold loves the white stuff.

Never heard of him? That is because he doesn’t exist. He is the star of a new ad campaign from the California Milk Processor Board.

White Gold won’t completely replace the “Got Milk?” mustache campaign, but it is a viral hit for the moment, which in these challenging times, is all any savvy ad producer could ask for.

Check out the video for “One Gallon Axe”…

There is another oddly excellent White Gold song out there called “ Tame the White Tiger“. White Gold even has his own MySpace page courtesy of his creator, the ad firm Goodby, Silverstein. Top friend: Foo Fighter David Grohl…go figure. “Behind the Music” style TV spots began airing two weeks ago.