The Silver Lining in Low Consumer Sentiment
Everywhere I look today I’m finding results from newly published studies and indexes’ showing that American consumer confidence is in the toilet. Here are a few that caught my eye:
The Consumer Confidence Index
(CCI) plunged to 64.5 in March (down from 76.4 in February), the lowest since a 61.4 reading just before the Iraq invasion [...]
43 Percent of American Families Worse off Now than 4 Years Ago
That is according to an
NBC / Wall Street Journal poll taken earlier this week. Summary results of the poll show:
43% say that they and their families are worse off
34% say they’re better off
21% say that their status is the same
If you’re anything like me, you are probably not surprised at these results; in fact [...]
2007 Internet Ad Spending Passes $20 Billion | What Next?
While I do not doubt that online ad spending will continue to grow for the next 4 years (at least), research from IAB and others indicates that growth will likely slow down this year. Ok, so what? To bloggers like you and I that can mean something…if we are willing to continue to [...]
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